Navigating Faith and Disaster in the Digital Age: A Netnographic Study of Sasak Muslims
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Abstract
Recently, social media has become a critical platform for accessing information worldwide. In Indonesia, the Indonesian Internet Service Providers Association (APJII) reports 221.56 million internet users in 2023, indicating widespread use for information gathering. However, the vast amount of accessible content makes it challenging for users to discern credible sources, often leading to the uncritical acceptance of information. This study examines the disaster-related behavior of the Sasak Muslim community on social media. The island of Lombok, which is predominantly inhabited by the Sasak people, experienced a devastating earthquake in 2018, a traumatic event that has since become a collective memory among the Sasak community. This collective memory has played a significant role in shaping the community’s behavior towards disaster preparedness. Given the Sasak people’s high engagement with social media, their online behavior presents an important area of study, particularly in relation to disaster information. This research employs a netnographic analysis approach, which involves the analysis of digital media to understand community behaviors and interactions. The findings of this study reveal that the Sasak Muslim community continues to uphold Islamic values as a means of filtering information received on social media, helping them determine the veracity of the information.
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2. Interview
Lalu Sadaruddin, a Sasak community leader, July 17, 2024.